Stephanie Agresta is the senior most ranking digital executive at MSLGROUP, the 4th largest PR firm in the world. PRWeek recently named her #6 among digital creators, innovators and strategists in public relations and Business Insider cited her as one of the top 25 advertising executives on Twitter. In 2010, she was named to PRWeek’s “40 under 40”roster. Her first book, Perspectives on Social Media Marketing, co-authored with B. Bonin Bough of Mondelez, was released in October 2010.
Stephanie has delivered on thought leadership and client excellence in digital for almost 20 years. Over the course of her career, she has been recognized as a hands-on counselor instrumental in developing digital and social media initiatives for major brands such as P&G, PayPal, Samsung, PepsiCo and Microsoft.
As MSLGROUP’s Global Director of Social Media and Digital, Stephanie is based in North America, and works in partnership with leaders around the global network on vision, strategy and talent in support of the agency’s global social media and digital offering. Responsible for securing best-of-breed employees and developing innovative products and services, Stephanie is leading transformative development of the practice. In 2013, she developed new MSLGROUP offerings including: IMPact IRM (Influencer Relationship Management) and Boost (a paid media and branded content solution).
A long-time leader at the SXSW Interactive festival, Stephanie launched the “Bloggers Lounge” in 2008, a networking hub for digital media influencers at the SXSW conference. She continues to manage the lounge with her co-host Brian Solis.
Prior to joining MSLGROUP, Stephanie was the EVP, Managing Director of Social Media, Weber Shandwick. She also served as EVP, Digital Strategy and Social Media for Porter Novelli before that. She began her career with iVillage.com, one of the first sites to build an online community. At a pivotal time in the industry’s evolution, Stephanie also served in business development roles at Barnes & Noble.com, Spafinder.com and Register.com.
Stephanie is a popular speaker at conferences and serves on the Board of Directors of the Social Media Advertising Consortium (SMAC).